A pretty little blog designed to elevate your life through simplicity, authenticity and beauty.

The East End Edit: In Conversation with Kate Rose

The East End Edit: In Conversation with Kate Rose

In Conversation With Kate Rose, Intuitive Healer & Reiki Master Mecox Pullover Some journeys don’t unfold in a straight line, they spiral, deepen, and ask you to choose yourself again... Read More
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Setting Intentions For 2026

Setting Intentions For 2026

We asked the team to share one intention for 2026, a winter ritual they love, a little joy that lifts the mood, and the Leallo pick that’s in constant rotation....
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Hampton's Happenings: December

Hampton's Happenings: December

Here on the East End, December settles in softly—harbor lights flicker on at dusk, farm stands turn into Christmas markets, and every errand somehow feels a little more festive. There’s... Read More
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The East End Edit: In Conversation with Maureen Winter McDermott

The East End Edit: In Conversation with Maureen Winter McDermott

In Conversation With Maureen Winter McDermott, Founder of Winter McDermott Design Amherst Mesh Crewneck Some people capture the East End spirit the moment they walk into a room—calm, refined, and... Read More
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The East End Edit: November

The East End Edit: November

We blinked, and suddenly it’s scarf season. How? 2025 has been one fabulous blur of new product launches (check out our latest cashmere drop here), in-store events, collection photoshoots, and everything... Read More
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The East End Edit: In Conversation with Sarah Wragge

The East End Edit: In Conversation with Sarah Wragge

In Conversation With Sarah Wragge, Founder at Sarah Wragge Wellness Sharon Cashmere Button Down There are wellness gurus, and then there are women like our friend, Sarah Wragge. Before launching... Read More
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The East End Edit: In Conversation with Shannon Carleton

The East End Edit: In Conversation with Shannon Carleton

In Conversation With Shannon Carleton, Founder & Captain at Yacht Kelpie Ellie Sleeveless Dress   There are certain women who just get the Hamptons vibe. Effortless, confident, and a little bit of... Read More
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The East End Edit: September

The East End Edit: September

September in the Hamptons has a vibe all its own. The city crowd thins out, the evenings get cooler, and suddenly it feels like locals get their playground back. It’s... Read More
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The East End Edit: August

The East End Edit: August

August, we meet again. You're asking yourselves, "where did summer go?" and trust us, we're over here scratching our heads, too. With fall around the corner, we consider August the... Read More
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